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Vitae Apparel is a WOC-owned athletic apparel brand that focuses on body positivity, sustainability, and high-performance athletic apparel for women.

In only four years, the brand has seen incredible growth. The brand encompasses female empowerment, philanthropy, and social justice that runs deep into the company's ethos.

They made the perfect recipe for a cult-like following through their hard work and dedication to create robust athletic apparel for all body types. Vitae remains committed to improving and growing its community of like-minded people.

And their customers are obsessed. They have over 215k followers on Instagram, a rapidly growing Facebook group, and a dedicated group of over 3,000 brand ambassadors!

The Challenge Vitae Apparel Faced

With such rapid growth and a passionately engaged following, they knew they could recruit their raving customer base and mobilize them to reach their next phase of growth.